Our why?
Here’s the problem we saw and why we started Afternoon, the data and AI first operating model for financial advice firms.
The problem we saw
We started Afternoon to build a new foundation for financial advice.
Advisers help people feel confident about their future, but too often their time goes to admin, limiting everyone.
Millions seek guidance but face barriers from traditional systems.
Afternoon changes that.
Afternoon rewires how data and systems talk to each other. Admin disappears, giving teams more time to support both existing and new clients. Costs drop, risks reduce, profitability increases. And when firms operate more efficiently, the advice gap narrows.
After working together at Nude, a goal-based savings platform that helped people buy their first homes, we wanted to keep building products that made finance fairer and more accessible.
Between us, we’ve spent decades across finance, actuarial science, data, engineering and adviser tech. And we all noticed the same problem: fragmented systems and scattered, incomplete data.
The solution wasn’t another CRM or AI layer. It was a new foundation. Afternoon is exactly that: a connected data and AI infrastructure built specifically for financial advice.
By rebuilding the foundations, Afternoon is redefining what’s possible in financial advice.
Firms become more efficient and profitable.
Clients receive faster, better service.
Access expands, and the advice gap closes.
